Product Marketing Manager
As a Product Marketing Manager, you will make a big impact by bringing our new product features to the market and making sure they are discovered and talked about. If you are looking for a dynamic role where you have a lot of freedom to come up with great and innovative ideas, we look forward to receiving your application
Mapiq is a new-generation Workplace Management Platform, that allows our customers to unify all their workplace data in one place, leverage AI to generate actionable Insights and directly launch initiatives to improve the employee experience with confidence.
As a Product Marketing Manager, you will coordinate and execute the go-to-market strategy for our new features. You will be the sole Product Marketing Manager, being part of the Marketing Team and working closely with the Product Success Squad and Product Team
Your most important responsibilities will be:
1. Go-to-market approach: Collaborate with the Product Success Squad, Marketing Team, and Product Team to build impactful go-to-market approaches, leveraging market insights and research to make our positioning differentiating.
Create and optimize marketing collateral, sales enablement assets, and training materials to educate both internal and external stakeholders on our (new) product features and their benefits.
We know our buyer personas and customer journeys, which you can use to ensure the messaging and value proposition are effectively distilled for each persona.
2. Content creation: Write and create compelling product marketing articles, blog posts, white papers, and other special-purpose content and videos.
3. Coordination: Drive and coordinate the go-to-market approach for our new features, ensuring alignment with the product roadmap.
Brand & Content Manager
Prioduct Manager
Commercial Director
Content Marketer
To be successful in this role, we ask for someone with at least 3 years of experience in a similar product marketing role. B2B and SaaS experience is a requirement! We are looking for someone who has high energy, the ability to inspire, likes to connect with other people (internal and external) and actively is seeking for collaboration.
Next to that:
You are creative and digitally savvy with a do-it-yourself mentality. Proven to be able to do more with less.
You demonstrate strong written, verbal, and interpersonal communication skills and are fluent in English speaking and writing.
You have solid experience with both technical and commercial product communication. Proven ability to grasp complex technical subjects and make them easy to understand.
You have a passion for design combined with detail-oriented, which makes you able to push our product marketing materials from good to great.
You have a Master in Business or Marketing.
We are working in an industry that is going sky high, and we wouldn’t be able to keep up without the talented people we have at Mapiq. We always strive to hire people that bring their own ideas, background and culture to help us raise the bar.
Working in a high-performance team of enthusiastic colleagues.
We embrace hybrid working and agreed to be 40% working from the office. We believe that magic happens when we work together as the total Mapiq team. This is why we have Thunder Thursday as our purposeful attendance office day.
Enjoy 1 month of workation from anywhere in the world
We think work is about reaching goals and developing yourself professionally and personally. We care about your well-being and offer free mental health support.
We have 50+ employees who have built a strong community of board game enthusiasts, sports fanatics, coffee lovers, and more! Be yourself and have fun!
Competitive pay: to us, that means that we pay you what seems fair to us, based on your current experience and skills. We’ll discuss salary with you during our first interaction to ensure you know what to expect.
Please let us know if you think specific tools or devices should be part of your job offer. We will also provide you with €300 reimbursement to improve your home office, so you'll always be comfortable!
And of course, we provide a pension plan, 25 vacation days, and travel reimbursement.
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We will review your application and invite you for a call with our people & Culture team, if we think there could be a match. After this, you can expect three rounds: two virtually and one at the office. A case assessment might be part of the interview process. You will also meet your future team lead, Floris.